Why are some CBD Oils different colors? Find out what the color and clarity says about your cannabidiol oil in this article. What does CBD oil taste like? Find out with Cannaray CBD’s guide, featuring tips on how the type of CBD, terpenes and the carrier oil all make a difference. Learn how to identify high-grade CBD hemp oil and explore some of the top brands on the market. Here are a few tricks that you must know!
CBD Oil Color
CBD oil has exploded in popularity in recent years. Consumers are digging for more information about cannabidiol, commonly known as CBD, as more research and media stories come out to the public. What is it? How do I shop for it? How do I know if I’m purchasing high-quality products?
Cannabidiol (CBD) is one of over 112+ known cannabinoids. Cannabinoids are chemical components that are found in the cannabis and hemp plants. THC is another popular cannabinoid known for its psychoactive effects. It’s the cannabinoid that gets you high. CBD is known for its therapeutic benefits and is non-psychoactive, so you won’t get high from consuming it alone. CBD is popular among those seeking relief from anxiety, pain, inflammation, sleep-deprivation, spasms or other conditions. First, CBD must be extracted from the plant before it’s infused into products like gummies, oil, salves, lotion, pet treats, and vape oil. CBD products are hitting the market with force. One of the most popular products is CBD oil, also known as CBD tincture. These oils are taken orally by placing the product beneath your tongue, holding for a few seconds, and then swallowing.
Oils mentioned in this video: Endoca (Raw/Dark Oil), BlueBird (Decarboxylated/lighter) and Medterra (Isolate/clear)
The color of CBD oil can offer some clues about the quality and makeup of the product. In order understand more about this, it helps to understand how CBD oil is made.
Further Reading: CBD Tincture Review
How CBD Oil is Made
Most CBD products available for purchase in the United States are sourced from industrial hemp that’s grown either domestically or abroad. CBD products containing less than .03% THC, sourced from the seeds or stalks of industrial hemp, are federally legal and may be sold in any state, regardless of its marijuana laws.
Why Do Growing Conditions Matter?
Hemp is a known soil remediator. This means that hemp will suck up toxins in the soil that it’s grown in and will clean these toxins out. Hemp is great at doing this job, so it’s worth noting where the hemp is sourced from in any hemp-based CBD product that you purchase. Clean soil and growing conditions make for a better end product.
Extraction Methods Matter Because…
There are two main ways that CBD can be extracted. The first is by using a solvent and the second is by using temperature and pressure. Solvent-based extraction methods involve passing a solvent through the product and then burning off the solvent, so that only the desired chemical compound, like CBD, remains. There are a number of different solvents that can be used, but ethanol and butane are the most common. Solvent-based extraction methods are used frequently with the cannabis plant because the solvents work well with the cannabis flower.
Because CBD oil is often made from industrial hemp, in which case CBD must come from the seeds and stalks of the plant, CO2 extraction methods are most often used. CO2 extraction methods use a combination of temperature and pressure to extract the CBD from the plant material. In the CBD industry, CO2 extraction methods are often considered the gold standard because they don’t involve the use of chemical solvents and do a better job of preserving CBD and other beneficial chemical compounds.
CO2 extraction methods are even further classified into two — supercritical and subcritical extraction. Subcritical CO2 extractions use low temperature and low pressure and take more time. They produce smaller returns but can retain terpenes and oils, creating a full-spectrum CBD product in the end. Supercritical CO2 extractions use high temperature and high pressure. This process may damage terpenes and other chemicals, but it will extract larger molecules like omegas, creating a different, but still potentially potent product. Full-spectrum products take the “entourage effect” into consideration. The entourage effect states that the plant chemicals work better together than they do alone. To put it simply, a CBD oil that has terpenes and other cannabinoids mixed in will have a greater impact on the body than a CBD oil with only CBD in it.
CBD Oil Color
Once the CBD has been extracted, it can undergo a filtering process that determines the color of the oil. There are generally three different categories that CBD oils fall into:
Raw CBD oil is exactly what it sounds like: “raw.” Once extracted from the hemp plant, this type of oil undergoes no further processing or filtration, resulting in a green, viscous oil packed with plant compounds and cannabinoids like CBDA and THCA.
These compounds work together to magnify the therapeutic benefits of each individual cannabinoid, a phenomenon referred to as the “entourage effect.”
Raw CBD has proven beneficial for those with mild anxiety or insomnia, and it’s usually the product of choice for those looking to benefit from the entire hemp plant and not necessarily just cannabidiol.
Decarboxylated CBD is slightly heated after extraction to convert CBDA into CBD but still retain a high level of phytonutrients, as indicated by the greenish brown color.
By consequence, decarboxylated oils have a higher concentration of CBD and generally take effect more quickly than raw oils as they’re easier for your body to process.
This makes decarboxylated oils a great choice for those with more severe cases of anxiety, arthritis, migraines, and insomnia.
FILTERED OR DISTILLED
Filtered or distilled CBD oils are created by further refining decarboxylated oils to strip everything from the cannabinoids within, including chlorophyll and lipids.
The resulting product is a mild-flavored, light gold liquid with a higher concentration of CBD and lower concentration of terpenes and other cannabinoids.
This makes filtered and distilled CBD oils extremely versatile and easy to consume sublingually or in your favorite beverage.
CBD isolate is the purest form of CBD, produced by removing all other plant compounds found in hemp including terpenes, flavonoids, chlorophyll, and other cannabinoids.
The highly refined CBD is then combined with a base like coconut or MCT oil for a final product that’s usually flavorless, nearly transparent, and extremely fluid.
While products that combine different cannabinoids may provide a greater entourage effect, CBD isolate is extremely potent in CBD and contains zero THC, making it great for those looking to avoid THC while still gaining the health benefits of CBD.
FULL, COMPLETE, OR BROAD SPECTRUM
Typically dark or light gold in color, these oils contain a wide range of compounds found naturally occurring in the plant, including terpenes, cannabinoids, and essential oils.
These extracts may also undergo additional processes like nanoemulsion encapsulation, which gives the product higher bioavailability to help CBD and other compounds enter the bloodstream with greater ease.
While there’s a lot of discrepancy between products labeled full, complete, and broad spectrum due to lack of industry standards, most companies provide third-party lab results on their website so you know exactly what’s in your CBD.
The darker or more opaque a CBD oil is the less amount of processing it’s had. Clear, gold CBD oil is considered the highest quality, but it doesn’t mean that the other forms are not valuable. It is important to remember that color can often be indicative of the manufacturing process and thus the quality of the oil, but it’s not the only consideration.
This is What CBD Oil Really Tastes Like
There are various factors that affect the taste of CBD oil, but in its raw, unprocessed state, the flavour tends to be hempy, earthy and bitter. (Translation: not great.) However, when properly processed and mixed with delicious flavourings – like citrus or mint – it becomes the best part of your day (or night). Fresh, clean and bright.
With the above in mind, in this article, we reveal the taste of CBD oil for anyone who hasn’t tried it yet – including:
• The taste of broad-spectrum CBD oil vs. crude oil vs. CBD isolate
• How carrier oils can alter the taste of CBD oil
• The best-tasting CBD oils around
If you haven’t tasted CBD oil before, you might be wondering what to expect. Is it fresh and herbal? Grassy and green? whispers Does it taste as bad as spirulina?
The fact is, not every CBD oil is going to taste the same. Finding a flavour you like comes down to how the CBD oil is made, and what ingredients are added in. This flavour is more important than you think; it makes that daily dropper something you look forward to, meaning you’re more likely to want to take it each morning (or night – whatever works for you).
So, here, we’re breaking down how you can find the best-tasting CBD oil for you – because your day-to-day self-care rituals should always be enjoyable.
The Taste of Broad-Spectrum CBD Oil vs. Crude Oil vs. CBD Isolate
Not all CBD oils are made the same. Because of this, they can taste very different, too, with broad-spectrum oil, crude oil and CBD isolate each boasting a unique flavour. Here’s what sets them apart…
Broad-Spectrum CBD Oil
A broad-spectrum CBD oil features a host of other compounds, such as terpenes and other cannabinoids, like cannabigerol (CBG) and cannabichromene (CBC). . These elements can alter the often-hempy taste of CBD. Depending on what terpenes are found in your oil, the flavour could range from slightly citrusy to earthy or herbal.
Crude CBD Oil
This is pure CBD in oil form, extracted from the plant and not yet processed. We’ll be honest with you: crude CBD oil doesn’t taste good – or, at least, it’s an acquired taste. Often thick, syrupy and dark green or brown in colour; it still contains terpenes and other cannabinoids, but hasn’t yet been filtered of waxes and chlorophyll. It’s no more beneficial than a broad-spectrum oil – it’s just a little more… unsavoury. So there are few pros (if any) of making crude oil your go-to CBD.
CBD isolate – as found in our CBD Oil Drops – is pure CBD in an isolated crystal or powder form. Unlike broad spectrum or crude formulas, it’s free of that less-than-pleasant earthy tinge, meaning you can easily add other flavours (like citrus or peppermint) for a delicious taste. It doesn’t tend to have a distinctive smell or taste – but it’s lacking in other areas, too. Unlike a broad-spectrum CBD, it’s been filtered free of other compounds, like terpenes. That’s why, often, the carrier oil teamed with CBD isolate is the most prominent taste.
What Should CBD Oil Look Like?
The look of CBD oil is often determined by the carrier oil used; namely, the oil that carries CBD into your bloodstream, allowing for increased absorbency. Common carriers for CBD include olive oil, hemp seed oil and coconut oil; all of which alter the taste profile of your daily supplement, as well as how they look. So which one should you look out for?
This is our carrier oil of choice, found in all of our CBD oils. Not only does its blend of fatty acids give an added health boost, but it tastes light, clean and fresh, too.
CBD oils infused with olive oil may remind you of the taste of cooking oil. They’re slightly nutty or grassy, with a relatively subtle flavour.
Hemp Seed Oil
Not only does hemp seed oil make your CBD oil look brown or dark green in colour; it also ups that hempy taste. Some say the flavour reminds them of walnuts or sunflower seeds.
7 Ways to Recognize High-Grade CBD Oil
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In 2018, the Farm Bill legalized the cultivation of industrial hemp throughout the US. Because of this, the CBD market has exploded in the last few years and will likely continue to grow.
For reference, in 2015, the CBD market earned $202 million, and in 2016 it grew to $688 million. By 2025, some financial estimations surmise that the market could grow by another 20-23%.
While this is unquestionably exciting news, it is still worth recognizing that the cannabis industry is a relatively unregulated market. Some brands, trying to make a quick sale, may pass off low-quality and unsafe products to unsuspecting customers. Therefore, it’s wise to do thorough research to find the best products on the market because CBD oil isn’t cheap!
In this article, we provide you with seven excellent ways to spot high-grade CBD oil to ensure you have an impactful and positive CBD experience.
How to Identify High-Grade CBD Oil
With so many CBD oils on the market, it’s never been more important to scrutinize quality. Often this centers around the specific brand and how they implement quality control throughout the growing, extracting, and manufacturing process.
Fortunately, there are various ways to identify superior CBD oils. Most, importantly, you should check if the company:
- Sources organic and ethically-grown hemp
- Uses CO2 extraction
- Publishes 3rd party lab reports
Additionally, you can learn more about an oil by looking at its color and cannabinoid content (full-spectrum, broad-spectrum, isolate).
For new CBD users or those who want more information on products, we’ve listed 7 top ways to identify high-grade CBD oil.
1 – Check the Color of CBD Hemp Oil
A surprising number of people are blissfully unaware that CBD hemp oil comes in varying degrees of strength and quality. The oil must be extracted via the supercritical and/or subcritical CO2 extraction method, but that still doesn’t necessarily mean the oil will be pure.
Generally speaking, there are three types of CBD oil:
Raw: This type of oil is almost black in appearance (or dark green) because once it has been extracted from the raw hemp material, no further purification processes have been implemented. Therefore, your oil will contain terpenes and chlorophyll along with other parts of the plant.
Decarboxylated: Decarboxylated CBD oils are similar to raw CBD oils except the active compounds have undergone the ‘decarboxylation’ process. In the raw plant material, both THC and CBD exist as acidic molecules (THC-A and CBD-A, respectively). Still, the chemical process of decarboxylation “drops” the acid, which (some claim) improves bioavailability. Appearance-wise these are also unfiltered oils and have a dark green or black color similar to the raw tinctures.
Filtered: This is the CBD oil that most manufacturers make and that most people consume. It comes in a lovely light golden color and has undergone both decarboxylation and filtering processes. These processes remove the parts of the plant that were leftover from the initial extraction process. If you want to look at things in a more ‘translatable’ way, high-grade CBD hemp oil is like a fine brandy or vodka insofar as it has been triple distilled for purity!
2 – Where Is the Hemp Sourced?
You will notice that most high-grade CBD hemp oil comes from Colorado or Denmark. However, other locations grow extremely high-quality hemp (including Kentucky, Germany, the Netherlands, and other Scandinavian countries). The most important factors include where the plant was grown, how it was grown, and the species of cannabis (whether it’s a Cannabis indica, Cannabis sativa, or Cannabis ruderalis variety). The soil, climate, and even the plants growing in neighboring farms all affect the quality of the product.
If you choose CBD sourced from hemp grown under “non-food” conditions, you could be consuming toxic substances.
Also, it is crucial to remember that cannabis is a ‘hyperaccumulator.’ This means it absorbs contaminants from the soil (and the air) that it grows in with ease. If you choose CBD sourced from hemp grown under “non-food” conditions, you could be consuming toxic substances.
European hemp farms (particularly German-certified farms) are notorious for having some of the strictest agricultural regulations in the world. You might say that they represent the “gold standard” in terms of the purest, highest quality raw CBD material. Also, remember that all organic hemp grown in Europe adheres to European Union standards, which are far stricter than in the United States.
3 – How Is CBD Oil Manufactured?
There are many ways to extract CBD from hemp. However, the main purpose is always to isolate the desired phytocompounds (cannabinoids, terpenes, flavonoids) and filter out any unwanted plant material.
Extraction methods include:
- CO2 extraction (typically supercritical carbon dioxide)
- Alcohol extraction (ethanol, butane, etc.)
Generally, CO2 supercritical extraction is considered the best method, despite its high cost. Not only does it gently extract hemp’s compounds, ensuring they aren’t damaged, but it is solventless, which means little risk of contamination.
On the other hand, alcohol extraction is inexpensive and often a more straightforward process. However, companies may run the risk of extracts containing residue, especially if little filtering has been conducted.
When it comes to extraction, safety is paramount, which is why CO2 extraction is often recommended.
4 – Is It Extracted Using Supercritical CO2?
Supercritical CO2 extraction is expensive; despite this, most reputable brands choose this method because it produces high-quality extracts.
Companies either use supercritical, mid-critical, or subcritical. Generally, these methods are very similar and follow the below step-by-step process.
- The hemp material is placed inside an extraction chamber that is slowly filled with carbon dioxide.
- The pressure inside the chamber is slowly increased, turning the CO2 gas into a liquid. During this stage, the liquid becomes infused with hemp’s compounds, including CBD.
- The liquid is transferred to another chamber, where the CO2 is once again turned into a gas, isolating the CO2 from the hemp extract.
- Once the extract is infused, the manufacturers can then purify it until they are satisfied with its purity.
For a greater understanding of the different types of CO2 extraction, please take a look at our overview below.
5 – Is the CBD Hemp Oil Tested by an Independent Third Party?
Since cannabis is not an FDA-approved food or drug, independent third-party testing is NOT a mandatory requirement in the CBD oil industry. As such, some companies avoid it altogether to avoid paying more costs. On the other hand, reputable companies routinely pay thousands of dollars to use independent third-party labs. Lab testing verifies the contents of their products in terms of both purity and potency.
For some of the larger CBD companies out there, the overall cost of third-party testing easily runs into six figures. Only a company with high-grade CBD hemp oil will pay such a large sum to prove the validity of its marketing pitch. Most organizations that pay for the tests post their Certificate of Verification on their website. So be on the lookout for this when you’re shopping around (or if you don’t see one, feel free to call the company directly to ask them where you can view their lab reports).
Do your research and ensure that the third-party lab is genuine and not some fictitious operation made up to fool customers. A simple online search for the analytics lab should take you directly to their website.
Finally, it’s essential to understand that third-party labs test the cannabinoid profile of the oil, along with any potential contaminants. Quality certificates will tell you the percentage of CBD, terpenes, and other phytocannabinoids in the oil and any pesticides, heavy metals, or other microbiological contaminants. In simple terms, independent third-party lab testing means there is nowhere to hide for low-quality CBD oil producers
6 – Beware of the THC Content
CBD hemp oil must contain less than 0.3% THC to be legal to sell and ship across the United States as a food supplement. THC is the psychoactive component of marijuana, but industrial hemp naturally contains very low levels of it. On the other hand, CBD is non-intoxicating and helps relieve pain and deal with a host of other medical issues without being intoxicating.
The trouble is, some manufacturers are less than open about the full ingredients of their CBD hemp oil. As a rule of thumb, it is best not to risk purchasing any oil which doesn’t provide you with the complete list of ingredients, especially the THC and CBD content. It’s imperative if you are worried about drug testing.
Even at 0.3% THC, there is a possibility of failing a company drug test if you consume a large amount of CBD oil. As such, you should be looking for products with THC content as close to zero as possible. A handful of brands sell CBD oils with practically no THC.
7 – Is It Whole Plant Extract?
There are oils made from whole-plant hemp and oils made from isolated hemp. Whole plant hemp is extracted from the seeds, stems, and stalks. Not only does the oil contain CBD, but it also has a full range of other natural cannabis compounds such as terpenes, flavonoids, and “secondary” cannabinoids like CBG, CBC, and CBG-A.
In contrast, isolate CBD oils means that an oil contains at least 70% of pure CBD, with few additional phytocannabinoids. The creators of these products remove all the fatty acids, terpenes, and other cannabinoids found in the hemp plant’s trichomes. The CBD ‘crystals’ are the only remaining component, and the end product resembles a white powder, CBD in its purest form.
Some research shows that CBD oil containing the full cannabis spectrum is more effective than its isolated hemp counterpart.
Isolates are more time-consuming and expensive for companies to produce, as they have to undergo extensive filtering. Therefore, these products will be costly for consumers. Additionally, some research shows that CBD oil containing the full cannabis spectrum is more effective than its isolated hemp counterpart because it produces the entourage effect.
However, opinion is still split, and customers can purchase high-grade CBD isolate and full-spectrum oil.
How to Know if CBD Is Good Quality
Want to know if CBD is good quality? Thinking about the above topics can help you make an informed decision.
Once you have identified a brand that sources premium hemp plant material, conducts thorough manufacturing checks, and offers third-party lab reports, you’ll have to decide which product is right for you.
Important considerations are:
- Product type (oils, topicals, capsules, etc.)
- Strength (what mg of CBD it contains)
- Additional ingredients
Choosing a product that fits your lifestyle and daily routine is an excellent way to ensure you consistently use a product.
Final Thoughts on How to Identify High-Grade CBD Hemp Oil
Research shows the efficacy of CBD in the treatment of a wide range of medical conditions. This versatile cannabis compound is a potential game-changer in the medical field as it produces no high. But to receive its true therapeutic potential, you will need to distinguish the high-grade CBD oils from the host of low-quality ones on the market.
Although the FDA is cracking down on companies that sell low-quality oil, never assume that a company with a professional-looking website and a valid marketing campaign is the real deal. Instead, play detective and make sure it is golden filtered oil that’s grown in the right location and tested by an independent third party (with an exceptionally low level of THC). Nothing else is worth your money.
Luckily, we’ve done the hard work for you. Take a look below for some of the best quality CBD oils on the market now.