Charlotte’s Web has effectively risen to the top of the ranks by leveraging robust marketing strategies deeply rooted in brand values their customers care about like trust and high-quality products. By understanding who they are as a brand, resonating with the right consumers, and investing in large marketing campaigns, they continue to lead the pack. Charlotte’s Web has also expanded its brand portfolio with CBDMedic, CBDClinic, and HarmonyHemp to reach a wider range of consumers.
The industry is now being strongly influenced by the following primary groups of competitors:
Their simple branding and heavy focus on search optimization has made Medterra a strong player in the online CBD space. They have been able to get in front of new entrants to the market, especially with low-price topicals.
By leveraging a wide and growing distribution network through their franchise, wholesale and affiliate programs, they have been able to quickly climb the CBD company rankings. CBD American Shaman, a vertically-integrated operation, has a broad product line with over 70 SKUs from tinctures to edibles for both humans and pets. Specialty CBD Retailers have seen increased growth as more consumers enter the market and want high-quality product education during their in-store experience.
The top 5 CBD companies have continued to make names for themselves as the US CBD continues to grow. (Brand shares as of February 5, 2020):
CBDistillery was founded in Denver Colorado in 2016 and makes a commitment to selling fairly-priced products. Their line includes CBD oils, capsules, isolate, and creams. Their CBD products are made from non-GMO industrial hemp with natural farming and contain no THC. Their products are also offered wholesale and are all tested by a third party.
Medical Marijuana is credited with developing the first legal supply of CBD, and also being the first publicly-traded CBD company in the United States. Founded in 2009, Medical Marijuana has eight brands of CBD products and four different subsidiary companies. Their products include CBD oils, as well as hemp foods, clothing, and body care products.
Table 1 – Top U.S.-based Suppliers of CBD Oil
Charlotte’s Web is a CBD supplier with a unique formula to other CBD products, with a high amount of cannabidiol and low THC (some products are even THC free). Charlotte’s Web is a family-owned company of seven brothers, originally founded in 2011. Their product line includes CBD oil, gummies, and capsules, as well as CBD products for dogs. Their CBD oils are also available in different flavors, such as mint chocolate, lemon, and orange blossom.
Cannabidiol (CBD) oil is a chemical compound found in the Cannabis sativa plant. It is only one of hundreds of cannabinoids, but makes up for 40% of the plant’s extract, coming from the flowers and leaves. As CBD suppliers can tell you, CBD is becoming one of the highest growing homeopathic medicines and is well-known for its pain relief properties. Cannabidiol is non-psychoactive and CBD oils are made from extracting cannabidiol from the cannabis plant and then adding an emulsifier, commonly hemp or coconut.
If you’d like to learn more about the business side of things, including sourcing, regulations, and more, you can also check out our guide on how to start a cannabusiness.
Estimated Annual Revenue
The hemp oil extract is full-spectrum and has plant-based fatty acids and cannabinoids that provide additional wellness benefits. The non-GMO vegetarian formula is made using a CO2 extraction method, which undergoes third-party testing.
A 2019 retrospective case study looked at the effects of CBD on sleep and anxiety symptoms. Results showed that nearly 80% of participants who took 25 milligrams of CBD oil daily for one month in capsule form saw reduced anxiety scores and improved sleep.
At 30 milligrams of CBD per 1 milliliter serving, NuLeaf Naturals’s full-spectrum hemp extract creates a potent CBD product that has helped some users manage their pain. The whole-plant formula offers an enhanced effect thanks to its complete profile of cannabinoids and terpenes, which is maintained using CO2 extraction.
Best CBD Oil Spray: Plus CBD Original Formula Spray
Each product undergoes independent lab testing and is made in Current Good Manufacturing Practice (cGMP)-certified facilities to ensure it’s free of pesticides and heavy metals.
CBD is available in a variety of forms. You can take CBD oil as drops under the tongue or in the form of capsules. If you don't like the taste of CBD oil, CBD gummies might be a better choice for you. CBD topicals, like creams, can also be applied directly to pain points.
CBDistillery products are U.S. Hemp Authority certified and made with non-GMO industrial hemp grown in the U.S. using natural farming practices. Each batch undergoes third-party testing to ensure proper purity and potency.
This full-spectrum CBD oil from Cornbread Hemp is USDA organic and offers a strong concentration of CBD due to its unique flower-only formula. The vegan, gluten-free, and non-GMO hemp extract is derived solely from the hemp plant’s flowers, giving it a cleaner taste. Available in 25 and 50 milligrams of CBD per 1 milliliter servings, the product helps many reviewers relax before bed.