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There are other, unexpected, costs. Green Roads lost four banks when their risk-management teams decided that Green Roads wasn’t a business they wanted to be supporting. The company’s Instagram account has likewise been shut down four times, because of legal restrictions on marketing CBD products. Instead of paying standard credit card processing fees of less than 3 percent, Green Roads pays closer to 6 percent.

Experts expect the market for CBD to balloon if and when the farm bill passes, which could happen this month. That means the biggest challenge for Green Roads is yet to come. “I’m not worried about the companies that are in the market today, I’m worried about big companies,” Barroso says. “We can’t compete with those guys. I think about it every day.”

The CBD in Barroso’s gummies was derived from marijuana plants, so it contained another compound, THC, which is illegal in many states. ?Barosso needed something without THC–he’d been jailed for drug use, and testing positive for THC would violate his parole. In 2012, he approached a compounding pharmacist, Laura Fuentes, about making a hemp-derived CBD product that could alleviate his pain and help keep him off opiates. She came up with an oil. “I could have gotten cleaner quicker if I’d had CBD every day,” he says.

The cost of doing CBD business

So for now, Green Roads, like other private businesses in this market, is girding for the day when it will have to compete–or collaborate–with the larger players they are sure will enter the fray. (Even Coca-Cola is rumored to be developing a CBD product.) Green Roads, for example, is involved in a pilot program with the University of Florida to bring hemp farming back to the state to bolster its profile, connections, and potentially, supply. Another CBD company, Dr. Kerklaan Therapeutics, joined together with three manufacturing facilities to create a larger entity that would interest investors; they raised $15 million.

That pretty much describes the status of an entire industry–the makers of products containing cannabidiol, or CBD. The compound, added to everything from skin cream to ice cream, can be derived from hemp or marijuana and has been touted as a treatment for ailments ranging from anxiety to cancer. The catch: “It’s still in a legal gray area,” says Bethany Gomez, director of research for Brightfield Group, which studies the cannabis and CBD industries.

Unlike some producers of CBD, Fuentes and Barroso never intended to grow their own hemp, which was outlawed in Florida when they began anyway. At the time, Barroso says, it was almost impossible to buy an oil containing only minimal amounts of THC. It’s easier now, but supply can still be tricky: “We can’t always get 10 55-gallon drums of oil,” he says. Green Roads products use a blend of four to five different cannabinoids, using both oils and isolates (concentrated CBD extract in the form of a powder), designed by Fuentes.

Fuentes and Barosso soon became business partners and the co-founders of Green Roads. Barroso went door-to-door to smoke shops, leaving bottles of CBD oil on consignment. “In the beginning, no one would give us the time of day,” Fuentes says. Then she started hearing that grandmothers were going into vape shops to find CBD. “I was like, we have to do something about this,” she says. “Grandmas are not comfortable in vape stores!”

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Currently, there has been no formal study on how CBD affects dogs. What scientists do know is that cannabinoids interact with the endocannabinoid receptors located in the central and peripheral nervous systems, which help maintain balance in the body and keep it in a normal healthy state.

CBD, or cannabidiol, is a compound found in cannabis and hemp. Dr. Klein says it is essential to note that in most cases, CBD oil does not contain delta-9-tetrahydrocannabinol (THC), the compound that gives marijuana its psychoactive properties. In fact, most CBD products are derived from hemp and not from marijuana.

How Does CBD Affect Dogs?

While there’s no definitive scientific data on using CBD to treat dogs, there’s anecdotal evidence from dog owners suggesting it can treat pain, especially neuropathic pain, as well as helping to control seizures.

While there’s no scientific data on the side effects of CBD usage for dogs, there are potential side effects based on how CBD affects humans. To minimize any potential side effects, make sure you are following the proper dosage.

Why are we hearing so much about CBD oil now? Dr. Klein points to the legalization of marijuana in many places, which has triggered interest in potential health benefits of marijuana-related products. “We are likely to see continued interest in CBD and an increase in research about its uses and efficacy in the coming years,” he says.