Charlotte’s Web has effectively risen to the top of the ranks by leveraging robust marketing strategies deeply rooted in brand values their customers care about like trust and high-quality products. By understanding who they are as a brand, resonating with the right consumers, and investing in large marketing campaigns, they continue to lead the pack. Charlotte’s Web has also expanded its brand portfolio with CBDMedic, CBDClinic, and HarmonyHemp to reach a wider range of consumers.
The US CBD market has made significant progress since the Farm Bill passed in 2018 and 2020 has brought unique challenges. Despite the social and economic impact of a global pandemic, the industry continues to show signs of strength with healthy consolidation, consumer spending, and investment in strategic marketing. Because the market has seen both sizable expansion and consolidation in 2020, the top 20 brands have technically lost share but still maintain the majority piece of a now much larger pie. As of July 28, 2020 the top 20 CBD companies make up over 17% of the total US CBD market.
CBDistillery has created a robust online model with athletic sponsorships and influencer marketing, alongside accessible pricing. They have gained a s trong presence online and in independent pharmacies. They are particularly effective in addressing smaller, overlooked markets with tailored local advertising.
As of February 2020, over 4,000 retail outlets carry cbdMD. Their mass adoption across various channels, along with strategic marketing and PR efforts, have no doubt helped in their online sales. cbdMD was the first CBD company allowed to advertise in Times Square in Dec 2018. The company is the official founder of National CBD Day (August 8) and National Hemp Day (February 4).
CBDistillery has climbed the ranks with heavy investment in digital content such as its #CBDMOVEMENT Blog, the “CBDistillery’s Ultimate CBD User Guide!”, and The CBD Movement Podcast (launched in June 2020). Additionally, their inexpensive products and May 2020 rebrand align with a more mainstream, frequent user.
CBD (Cannabidiol) is commonly used to address Anxiety, Anti-seizure, Neuroprotective, Pain relief, Anti-acne, cancer treatment and for patients who suffer through the misery of insomnia. Also, the study suggests that CBD may help with both falling asleep and staying asleep. It is also used in treating some of the curelest childhood epilepsy syndromes, such as Dravet syndrome and Lennox-Gastaut syndrome (LGS), which typically don’t respond to anti-seizure medications.
We are living in unprecedented times.
1. Aurora Cannabis Inc.
CBD oil is also known as Cannabidiol oil. CBD has skyrocketed popularity over the last few years since its legalization since 2020 and with that growth in popularity also emerged a host of new CBD brands fighting for consumer’s trust and underlying affection. Besides, currently being sold online, CBD oil is also traded in vape shops, by health food stores, and at some grocery stores. The global CBD market is in the center of a much-needed transformation and countries are considering the legality of marijuana, there is an inundation of research on the benefits of the plant, and various new cannabidiol products are being launched by major CBD oil companies and these factors have been giving the CBD oil market a boost over the last few years.
Canopy Growth Corporation, formerly Tweed Marijuana Inc. is a cannabis company based in Ontario. The company advances the world’s perception of cannabis by focusing on research, product development and innovative products capabilities –all presents through brands people trust. By April 2019, Canopy Growth Corporation recently increased its effort to market medical cannabis in the global market to Germany and Brazil. Its products include Bedrocan, a sativa plant type cannabis; Bedropuur, a tetrahydrocannabinol (THC) indica for THC extraction, Bedica, an indica dominant strain of cannabis; Bedrobinol, Bediol, and Bedrolite products, the sativa dominant strains of cannabis.
Bluebird Botanicals, also known as Gaia Botanicals, is an award-winning CBD oil company and a leading manufacturer of hemp CBD consumer products. Although the majority of its sales occur online, its products are also sold at its physical retail stores and other third-party retailers. The company currently has distributors in Japan, South America, and Europe, and the Gaia Botanicals is working to enter other regions too. Its products include oil extracts, vape items, CBD capsules, and pet products.
CV Sciences was founded in 2010 and focuses on two major markets: pharmaceuticals and consumers. CV Sciences sells various botanical-based CBD products for consumers and can be founded in health food stores. Their current pharmaceutical pursuits include the development of a cannabidiol-based medicine pending FDA approval. CV Sciences acquired CanX in 2015 and is working on developing a nicotine and CBD gum to fight tobacco addiction.
Please note: While cannabis, CBD, hemp, and other products have been undergoing a wave of legalization across the US, laws still vary from state to state. Since these products are so new to the market, regulation of them is still ongoing; even the FDA has only had time so far to approve prescription CBD products. Because of this, it’s important to find a reputable supplier. CBD buyers should look for:
Charlotte’s Web is a CBD supplier with a unique formula to other CBD products, with a high amount of cannabidiol and low THC (some products are even THC free). Charlotte’s Web is a family-owned company of seven brothers, originally founded in 2011. Their product line includes CBD oil, gummies, and capsules, as well as CBD products for dogs. Their CBD oils are also available in different flavors, such as mint chocolate, lemon, and orange blossom.
Table 1 – Top U.S.-based Suppliers of CBD Oil
CBDistillery was founded in Denver Colorado in 2016 and makes a commitment to selling fairly-priced products. Their line includes CBD oils, capsules, isolate, and creams. Their CBD products are made from non-GMO industrial hemp with natural farming and contain no THC. Their products are also offered wholesale and are all tested by a third party.
Below in Table 1 is a list of the top U.S.-based suppliers of CBD oil distributors and manufacturers. These companies are mostly located in the West, where CBD and other hemp-based products are easier to sell. Estimated annual revenues are in millions of U.S. dollars.
CBD oil is primarily used to relieve pain, reduce anxiety and depression, and is even used to fight symptoms in illnesses such as cancer, multiple sclerosis, and epilepsy. The passing of the Farm Bill in 2018 has made it easier to sell CBD products in the United States, although it is still not sold everywhere. The CBD market is one of the fastest-growing markets today. In 2016, Forbes reported that the market is expected to manifest a 700% increase in four years, reaching $2.1 billion by 2020. In this guide, we’ll be going over the top cbd companies, both domestic and global, to help you source for what you need.